In-Depth Tool Review
Frase Review: Can It Turn Keywords Into Briefs and Optimized Drafts Faster
A practical, field-tested review of Frase. We cover how it analyzes the SERP, builds outlines and briefs, suggests entities and questions, and scores drafts so you publish faster with less back and forth.
Summary and verdict
Frase helps you turn a keyword list into writer-ready briefs and optimized drafts. It analyzes the live results page, pulls common headings and questions, suggests entities to mention, and provides an editor to write and optimize in one place. If you need to standardize outlines and reduce revision cycles, Frase is a strong fit.
Best for
- In-house content teams that need repeatable briefs
- Agencies shipping research and outlines at scale
- Solo writers who want SERP context while drafting
Strengths
- Fast SERP synthesis into outlines and FAQs
- Clear entity and topic coverage suggestions
- Editor with optimization guidance and score
Limitations
- Not a full technical SEO or link-building suite
- Briefs still benefit from SME edits in complex niches
- Volumes and difficulty are directional. Always sanity check the SERP
What Frase is
Frase is an AI-driven research and writing platform for SEO content. It looks at what ranks for your topic, surfaces common headings and subtopics, and helps you draft and optimize in a single document. Think of it as a bridge between keyword research tools and your CMS.
While you create content, keep Google’s guidance on helpful content and crawlable links in mind. The tool accelerates work, but quality and clarity still win.
Who should use it
Solo writer or consultant
Create outlines and drafts faster with SERP context. Use entity suggestions to avoid blind spots, then polish with your voice.
In-house content team
Standardize briefs and cut revision cycles. Maintain one outline style per page type so editors review structure, not basic coverage.
Agencies
Deliver research packs, briefs, and first drafts consistently. Export sheets for client sign-off and keep production moving.
Feature deep dive
SERP overview
Frase inspects top results for your head term and close variants, then summarizes common headings, questions, and page formats. This gives you fast market context before you write.
Outline builder
Drag recommended H2s and H3s into an outline. Adjust order, rename sections in your tone, and add clarifying bullet points.
Entity suggestions
See high-signal terms and concepts to include. Using consistent names for entities reduces ambiguity and improves coverage.
Questions & FAQ capture
Pulls common questions so you can add a compact FAQ section. If you use FAQ schema, ensure the same Q&A appears on the page. See Google’s FAQPage guidance.
Brief generator
Turn your cluster and intent into a one-page brief. Include H2s, sources to cite, and CTAs that match the stage of intent.
Editor with optimization
Write inside Frase and get a live content score with suggestions for topic coverage. The score is directional. Use it to catch gaps, not to chase a number.
Integrations and exports
Copy to your CMS, export to docs or CSV, and keep slugs and titles consistent with your naming rules. For structured data, match markup to visible content. See Search Central.
Templates
Save outline templates for common page types like “definition,” “comparison,” or “how to.” Templates reduce decision fatigue and keep quality predictable.
Real-world workflow: from keyword to optimized draft
- Choose the head term and intent. Decide who the page serves and what job it does. Label the page type: definition, guide, comparison, template, solution.
- Open SERP overview. Skim the top results. Note common headings and questions. Spot gaps you can own.
- Build the outline. Drag H2s in, edit for clarity, and add two to four bullets per section to guide the writer.
- List entities and sources. Add key terms and 3 to 5 reputable sources you will cite. Government and primary docs are ideal.
- Draft and optimize in the editor. Write naturally. Use the score to catch missing topics or overuse of one phrase.
- Add a compact FAQ. Answer three to six near-term questions in one to three sentences each. Only add FAQ schema if the Q&A appears on the page.
- Finalize SEO fields. Title under 60 characters, meta description under 155, and a short, stable slug.
- Publish and route. Link back to the hub, add two sibling links, and ensure your nav and breadcrumbs are crawlable.
Optimization and content score
The content score is a helpful nudge that checks topic coverage and balance. Treat it as a checklist, not a target. Your page should read as if a human wrote it for other humans. Google’s guidance on helpful content aligns with this approach.
Use the score to…
- Catch missing subtopics and definitions
- Balance overused terms
- Confirm coverage of key entities
Do not use it to…
- Stuff terms that do not fit the narrative
- Override clarity or brand tone
- Ship duplicate sections just to chase points
Finish strong
- Check headings and anchors for clarity
- Match structured data to visible content
- Link to a next best step with a clear CTA
Entities, questions, and evidence
Entity suggestions help you cover the concepts that give meaning to a topic. Questions help you address the next thing a reader will ask. Evidence builds trust. Together they make a page more useful.
Entities
- List canonical terms and synonyms
- Define once, then link to a glossary if needed
- Use consistent names throughout the page
Questions
- Choose three to six high-signal questions
- Answer briefly and link to related sections
- Add FAQ schema only when the Q&A appears on the page
Evidence
- Prefer primary docs and official sources
- Link to the specific page, not a homepage
- Use updated sources and include dates when relevant
Helpful references: Schema.org, Google’s structured data, and the Search Quality Rater Guidelines on experience and trust.
Briefs and outlines: what good looks like
Brief checklist
- Cluster name, head term, intent, and stage
- Proposed URL with a short, stable slug
- H2 outline in logical order
- Entities to mention with short definitions
- 3 to 5 reputable sources to cite
- One primary CTA that matches stage
Outline flow example
- What the topic is and who it helps
- How it works with a short framework
- Steps or tactics with a table
- Common mistakes and fixes
- Next steps with a clear CTA
Frase shortens the jump from research to a usable brief by giving you a structured starting point. You still decide the angle, examples, and voice that fit your brand.
Collaboration and versions
Frase is built for an editor-writer loop. Keep comments inside the doc, store a short decision log at the top, and lock the outline after sign-off so revisions focus on clarity and examples.
Pricing notes
Plans and limits change from time to time. Expect tiers for individuals and teams, with differences in document volume, collaboration features, and AI usage. Always confirm current pricing and caps on the official site.
Alternatives and how Frase fits
| Job to be done | Frase | Other options | Notes |
|---|---|---|---|
| Briefs and outlines from the SERP | Yes | Brief-focused tools | Frase prioritizes outlines, questions, and entities |
| On-page optimization guidance | Yes | Content optimization suites | Directional coverage suggestions inside the editor |
| Technical SEO audits | No | Site audit platforms | Pair Frase with a crawler for technical issues |
| Backlink research | No | Link index tools | Use a dedicated tool for link analysis |
Setup in 15 minutes
- Create a project and add your head terms or clusters.
- Open a new document, run SERP overview, and skim headings and questions.
- Build an outline and save it as a template for your page type.
- Add entities and a short sources list to the top of the doc.
- Draft the article, aiming for clarity and flow. Use the score to catch gaps.
- Finalize SEO fields and slug, then export or paste into your CMS.
Power tips for better output
Decide intent first
Pick one job for the page before you open the editor. A single focus makes the outline tighter and the draft easier to read.
Outline with verbs
Use action-oriented H2s like “Define…,” “Compare…,” or “Decide…” This makes the structure scannable and concrete.
Evidence early
List 3 to 5 reputable sources in the brief. Link to the exact page you will cite. Keep quotes short and paraphrase clearly.
Compact FAQs
Answer three to six reader questions after the main body. If you add FAQ schema, ensure the same Q&A appears on the page.
Route on publish
Link back to the hub and to two siblings with descriptive anchors. Keep links crawlable and predictable for readers and bots.
Review naming
Use short, stable slugs. Avoid dates. Keep titles under 60 characters and meta descriptions under 155.
FAQ
Is Frase good for beginners
Yes. The SERP overview and outline builder give you a clear starting point. You still need to choose an angle and write in your voice.
Does Frase replace keyword research
No. It works best after you shortlist topics and map intent. Use Frase to turn those topics into briefs and drafts.
Can I write inside Frase and then paste to my CMS
Yes. That is a common workflow. Keep headings, links, and lists consistent when you move the draft into your CMS.
How should I use the content score
As a checklist for coverage, not a target. Use it to catch gaps or repetitive phrasing, then optimize for clarity and usefulness.
What about structured data
Match markup to visible content. Add FAQPage or HowTo only when those sections appear on the page. Validate with Google’s tools.
How often should I refresh briefs
Quarterly is a good cadence for most topics. Fast-moving areas benefit from monthly checks of headings and examples.
Want a second set of eyes on your brief or outline Ask a quick question • Ready to try the tool Try Frase.