Accord Content

    My Process

    My SEO Content Process, Step by Step

    A repeatable content marketing workflow built for SaaS, B2B, and fintech brands. Every project runs through the same six stages, from your first discovery call to a content calendar that keeps earning organic traffic long after it ships. No guesswork, no missed deadlines, no content that just sits there.

    1. Step 1 Week 1

      Discovery Call

      I start with a real conversation about your goals, your ideal customer profile, and what “working” actually looks like for your content marketing. This is also where I scope competitors and get a first read on your keyword landscape.

      • Goal alignment
      • ICP review
      • Competitor scan
    2. Step 2 Week 1 to 2

      Content & SEO Audit

      I audit your existing content, check for technical SEO issues, and map keyword gaps against what your competitors already rank for. That research becomes a 90-day content roadmap sized around the biggest, most winnable opportunities first.

      • Content audit
      • Keyword gap analysis
      • 90-day roadmap
    3. Step 3 Week 2

      Briefs & Editorial Calendar

      Every article starts with search intent research, not a topic pulled out of thin air. Each brief spells out the angle, the internal linking plan, and the on-page SEO targets, then gets slotted into a weekly editorial calendar your whole team can see.

      • Search intent research
      • SEO content briefs
      • Shared content calendar
    4. Step 4 Ongoing, weekly

      Writing, Design & QA

      I draft every piece myself, with real B2B, SaaS, and fintech experience behind it, not a template filled in around a keyword. Every draft goes through on-page SEO checks, fact-checking, and editorial QA before it ever reaches you for review.

      • Original human writing
      • On-page SEO
      • Editorial QA
    5. Step 5 Ongoing, weekly

      Publish & Optimize for Search and AI

      I publish directly into your CMS with schema markup and internal links already in place. I also structure content for AI visibility, so your pages have a real shot at showing up in AI Overviews and chat-based answers, not just the traditional search results (GEO and AIO, built in from the start).

      • Schema markup
      • Internal linking
      • GEO & AIO optimization
    6. Step 6 Monthly

      Report & Iterate

      Simple, honest reporting tied to traffic, rankings, and the leads and pipeline that content is actually supposed to produce. I use that data to plan next month’s tests, double down on what’s working, and cut what isn’t.

      • Traffic & ranking reports
      • Pipeline attribution
      • Monthly testing

    Built for Search and AI Visibility

    Every piece is optimized for classic SEO and for how AI search engines pull and cite answers, so your content keeps working as search itself keeps changing.

    Written by Someone Who Knows B2B

    No recycled fluff. I understand SaaS pricing pages, fintech compliance language, and how B2B buyers actually research before they talk to sales.

    Reporting Tied to Real Pipeline

    I track traffic and rankings, but I report on leads and pipeline too, so you always know what your content budget is actually earning back.

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