Accord Content

Strategizing Content to Boost Your B2B Leads

I plan, write, and optimize SEO content for B2B brands across SaaS, Logistics, manufacturing, fintech, healthtech, cybersecurity, and professional services so qualified traffic becomes leads and pipeline.

Tell Me About Your Project

Proven SEO Content Strategies to Boost Qualified Leads

Hi, I’m Joseph. I’m a content marketer and SaaS/B2B writer with a background in Industrial Chemistry and IT. That mix trained me to think in systems, test ideas, and make decisions with data, which is exactly how I approach content strategy.

I turn complex topics into clear, useful articles and pages that match search intent and move prospects forward. I’m comfortable with technical docs and product details, so I can bridge SEO, product, and sales without the back-and-forth.

If you need someone who owns research, briefs, writing, on-page SEO, and publishing, I’m here to help. The goal is simple: content that’s smart, structured, human and that grows your pipeline.

Joseph Kaiba
Connect on LinkedIn
Services | Accord Content

SERVICES

Here are our services

Content that drives pipeline — without the chaos. If you want a partner who plans the work, ships on time, and measures what matters, you’re in the right place.

This is what you get when your brand works with me: clear strategy, clean execution, and results you can track.

  • Content Strategy & Roadmap

    Positioning, themes, calendar, and priorities that match your goals.

  • Keyword & Intent Research

    Map topics to search intent so the right buyers find you.

  • Topical Authority Plans

    Clusters and hub pages that build depth and trust.

  • B2B & SaaS Writing

    SEO-ready articles, product pages, and thought leadership.

  • Content UX

    Tables, visuals, and clear CTAs to lift engagement and conversions.

  • On-Page SEO & CMS

    Publishing, internal links, metadata, schema, and QA.

  • Hub & Link Structure

    Guide readers from problem to product with clear paths.

  • Reporting & Pipeline

    Simple dashboards that show impact on traffic, leads, and pipeline.

Want this kind of content working for you?

Tell me a bit about your goals and I’ll send a simple plan with next steps and timelines.

Book a quick intro call

AI OVERVIEWS & GPT OPTIMIZATION

Make Your Content Visible To AI Answers

I structure content so it appears in Google AI Overviews and gets quoted by GPT-style models. Clear entities, concise answers, citations, and schema so buyers meet you wherever they search.

  • 13.14% of US desktop searches showed AI Overviews in Mar 2025
  • +49% growth in longer queries triggering AI Overviews since launch
  • -30% click-through decline reported since launch; impressions up 49%
  • Zero-click up AI platforms drive more traffic, but zero-click also rises

  • Answer Blocks

    Short, source-backed summaries and steps that AI can lift cleanly.

  • Entity-First Structure

    Products, problems, and terms defined with consistent naming and context.

  • Schema & Sources

    FAQ, HowTo, Product, and Article schema plus outbound citations LLMs trust.

  • Clustered Content

    Topic hubs and internal links that build topical authority and depth.

  • Prompt-Ready Pages

    Layouts that feed GPT models: definitions, tables, pros/cons, FAQs.

  • Monitor & Improve

    Track AIO triggers, answer position, and citations. Iterate by query class.

Note: Impact varies by query and site type. We test, measure, and adapt.

Get An AI Content Audit
Contact | Joseph Kaiba

CONTACT

Tell Me About Your Project

I reply within 12 hours. Share a few details and I will send a clear plan and next steps.

Email Me

Prefer a call? Add a time that works in your message and I will confirm.

FAQ

Frequently Asked Questions

Quick answers about strategy, AI Overviews, timelines, and how we work.

What results can we expect in the first 90 days?
You get an audit, a 90-day plan, and first shipments. Typical focus is 4–8 core pages or 6–12 articles, quick on-page wins, and early long-tail rankings. We track qualified sessions and content-assisted conversions as leading indicators.
How do you measure success?
We track rankings by intent, non-brand organic sessions, demo or trial requests, and pipeline attribution. I provide simple dashboards and monthly insights, then update the plan.
Do you optimize for AI Overviews and GPT answers?
Yes. Pages include clear answer blocks, entity-first structure, schema, and source cues so models can quote accurately. I also monitor triggers and refresh content to keep visibility.
What is included when we work together?
Strategy, briefs, writing, on-page SEO, internal links, schema, visuals, CMS publishing, QA, and reporting. You get end-to-end execution without extra lift from your team.
Can you publish in our CMS and tools?
Yes. WordPress, Webflow, HubSpot, and most headless setups. I follow your workflow, naming, and approvals so everything stays consistent.
Who writes the content? Do you interview SMEs?
I write it. I run short SME interviews when needed, pull product notes, and align with sales to keep content practical and accurate. Executive ghostwriting is available.
How do revisions work?
Two revision rounds per piece are included. Light edits within seven days are free. Post-publish updates are part of ongoing optimization.
Do you handle link building?
I do not run mass link campaigns. I focus on content worth citing, PR hooks, and partnerships. I can coordinate with a trusted partner if you want outreach at scale.
What are your pricing options?
Retainers are common. Starter fits 2–4 pieces per month, Core fits 4–8, and Custom for bigger ramps. Fixed-scope projects are also available.
Can you match our voice and brand rules?
Yes. I build a quick style guide from samples, competitors, and sales calls. Everything ships in your voice and tone.
Ask A Question See Work

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