What changed

Google introduced full placement reporting for the Search Partner Network across Search, Shopping, and App campaigns. The report lists all SPN sites your ads appeared on, plus impressions per site. It follows a similar model to placement visibility in Performance Max.

How it works

Within Google Ads, open your reporting workspace and load the SPN placement view for the campaigns you want to audit. You will see partner sites and impression counts. Export or schedule the report to monitor shifts over time.

Why it matters

• Transparency: Clear visibility into the exact SPN domains that served your ads.
• Control: Use site and impression data to refine exclusions and align to brand suitability goals.

What to do next

• Pull the SPN placement report for your top campaigns and review high-impression domains.
• Update exclusions in the Content Suitability settings if a site does not meet your standards.
• Keep an eye on performance after changes and adjust Smart Bidding targets to hold efficiency.

Related safety and suitability updates

• Pre-screen brand safety for SPN (April 2025): Curated exclusion lists from DoubleVerify, IAS, and Zefr provide an extra safety layer for SPN campaigns.
• Centralized exclusions: Exclusions set in the Content Suitability Center can apply across Display, YouTube, and SPN.
• Parked domains: Default opt-out for new campaigns, with a gradual rollout to all campaigns by the end of 2025.

These updates build on earlier transparency improvements, such as SPN placement reporting for Performance Max.

Sources

• Google Ads Help: Search Partner Network (SPN) Announcements — August 2025 placement reporting, April 2025 pre-screen details, and other recent SPN advances.
• Google Ads Help: About content suitability — How exclusions apply across Display, YouTube, Google Video Partners, and SPN.