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Updated: September 1, 2025 • Read time: 10–12 minutes Introduction Google’s AI search experiences — AI Overviews and the newer AI Mode — didn’t change the north star. Google still wants to surface original, trustworthy pages that genuinely help people. Your job is the same too: make content that solves a real problem better than…
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Quick take: You can now see every partner site where your Search, Shopping, and App ads served on the Search Partner Network, with site-level impression figures. This brings more transparency and better control across SPN. What changed Google introduced full placement reporting for the Search Partner Network across Search, Shopping, and App campaigns. The report…